Looking at the add on the top of this page with a great big "BUY NOW" button... Two characters, a trooper and a BH in their iconic armor. Simple robes, and techy looking armor (Clone trooper esque) And it looks good, it makes me think... Star Wars, it makes people want to buy the game...
There's a reason your advertisement department will never use 'end game' armor. It doesn't get people thinking "STAR WARS!"
There's your problem. Fix it please. This is the biggest embarrassment in the game to date.