Because I only see the stick.
There is no real trial. There is no real reason to f2p. There is only the subscription. And Zuul. (But I digress.)
I don't get it. Everything.. well nearly everything .. has to be bought with gold (cartel points.) Yes there is the GTN, but honestly I don't get it. Why does Bioware prefer subscriptions over population?
Please, we need a 21 day trial. No holds barred, full access, up to level 45 for 3 characters. And this nonsense with paying to do every instance is ludacris. Find another way. For instance, all non-HM flashpoints have no token requirements, as well as a lowbie only warzone and non HM lvl 50 ops.
The way I see it, you are punishing potential subs by being f2p. And I could imagine this is a dead horse, but still.