I think this is fantastic. I've been waiting for it to come back. I know a lot of people are excited to see the event back. Don't let all these haters mess up a perfectly good event. If they don't like it, they don't have to participate. Simple as that.
I think this is completely wrong. What good would having someone else in our family do? That's what a guild is for. If you want people to join up with you, you make a guild, and get some kind of guild perks.