@OP,
I've played pretty much every MMO that's released since EQ1. I've come to reasonably expect certain basic things be included in my MMOs. I have not, over time, started to relax my standards just because 80% of all MMOs in recent memory screw things up.
In SWTOR, there simply isn't enough end game content. They have gear treadmill issues that need to be sorted out. They seem to have consistently screwed up Illum and their twof action system is a failure. They only have three WZs and they are all mediocre.
Hope that helps clear things up for you.