It doesn't really measure up to any of the MMO's. 8 person raids, single player content from 1-50 with the ability of getting the best gear (until 50) without ever having to interact with a single person. Even the forms of communication are restricted to within a planet or area. To engage in cross-zone chat, you have to join a custom channel and hope others are in it. In terms of PvP, obviously it comes no where close to measuring up at all. Ilum is poorly designed, there are only 3 warzones and you can't even queue for specific ones. There is an obvious imbalance in classes, and one faction continues to dominate the other. Bioware took the success they had from their single player RPG's (which have a great model, those games are generally well done if you ask me) and basically just made it multi-player. Banking on the Star Wars IP and this single player model was their plan since day 1, and it paid off in terms of being able to successfully market the game and get initial players, but I'm not sure how long it will sustain this success. The game is not very good, and that's why you see people quitting.