Yea I take my time, I think my highest lvl is 26, but I have maxed out the amount of toons i can have, I like variety and I like exploring. I understand that some people like to get to the end game content right away and thats fine, I'm not sure if there is any end game content yet but for those that zip right to lvl 50 as fast as they can, hey more power to you, if thats how you like to play. I play around alot with crafting too, i'll sit in a city and send out my companions to craft or harvest resources, while I eat dinner or work on homework, lol.