Ive not read all the replies to this post but let me sum it up as I have been in almost everything since the eq/swg pre cu days. Simply put- its everything. - The Companion system- you actually give a crap about your "pets" and it affects how you interract with you environment/personal story. -Professions- Who hasnt played wow and said "I wish i could just send someone else out to do this for me" instead of mind numbing farming. -Story Line- Having only played through the bounty hunter/inquistor story lines through 50(on the test server), theres enough replay value in each of those classes to make me want to play EACH of them over, doing different things. Fill in the blanks about how much im looking forward to getting the other ones done. -Flashpoints- fully integrated into the story, you dont want to just blow through them. Different bosses within each flashpoint depending on how you deal with the situations within is a great idea and theyve really taken off with it. -Operations- Ive not done any but if theres half as much effort into them as there is flashpoints, im througouhly looking forward to them. -You pick your poisons, this post is already longer than I intended. When people ask me whats fun about it, I just say try it out and you choose. Advice I will keep giving. It's all amazing in my book.