Sure, some of the daily grind and the go and kill x creatures missions are pretty much the same.
But . . .
SWTOR: Five companions to pick from and gear
WOW: Some have pets and some can summon things, but
SWTOR: Companions that do crafting and gathering
WOW: Um, no
SWTOR: Space battles (sure to be expanded and improved)
WOW: Ohh, pretty stars
SWTOR: Legacy systems connecting all your alts and family trees
WOW: All my characters start with the letter "A"
SWTOR: Hey, I really like this armor and can upgrade it to make if viable the whole game
WOW: Must get next tier of armor or be left behind in stats
Are there similarities? Sure there are. But are there things that set SWTOR apart, definatly!!!!