Sadly this... I am a huge Star Wars fan, you get my money cause of the name and I don't play as often as I used to on WoW. I started WoW just after open and quit when ToR came out. ToR is not even close to providing the entertainment that WoW does.... you guys need to draw people in not trick them into coming back to find out they have to pay for items they win in a roll. You guys have a good start but learn what keeps players going back to WoW, any player good or bad can play any part of WoW. Different layers of skill sets of raids, easy group forming. Can change factions quickly to get a new "feel" for the game. Fun=money, you might have to take a hit at the start (as far as profit) but it will make you another giant.
Another note....fix your crashes.....I spend more time relogging into the game from crashing to desktop more than I get to play....