I can't agree more with the overall sentiment of your article. For me and many in my guild, the endgame is pvp. I played SWG for 5 years, and even though I viewed the day-to-day content on the open-world format of SWG to be healthier, if it wasn't for the fairly robust open-world pvp, I would have quit after a year or two.
TOR has enough content (and I'm sure they will add more) to keep me interested for a while, but if they never have real open world pvp (not WZs only) then I will get bored easily. Why get the best gear? Why do dailys for a week just to get one implant that has 30 more on 2 stats? If the answer is just to play more ops, instances, hard modes, then after I grind up most professions and gear them out (if I last even that long), I will probably just quit playing.
What would make open world pvp work? Very simple: Have some sort of reward for open-world pvp kills, then have cross-faction communication so we can set up fights, etc. Yes, this gets ppl all worked up talking trash etc., so what. It worked in SWG for 7+ years. At present, the only real pvp we get is WZs. No ones shows up at illum because now you can get your daily kills through the WZs. I don’t mind Alderaan and The Voidstar, but Huttball, especially same faction, has become a mandatory unque. I hear that other WZs might be same faction as well. Terrible idea. How’s the Tatooine free-for-all zone working?
I hope BW hires some game DEVs who understand what makes MMORPG pvp work, and it’s not instance-based zone fighting with objectives. This leads to massive exploits, gets boring and is not real pvp anyway. I’m hoping to be here 5 years from now, but if there is no real pvp, I simply will unque and stay that way.