Doc didn't start out too well with me, but he started to grow on me. As some others already pointed out, when you bring up you won't break your code for a fling, he respects that.
As for forced; he is a big flirt, not so much a womanizer, in my opinion. You can flirt with him for a very long time without doing anything that actually breaks your code, and apart from sticking to the same flirting, he won't actually be disappointed (or at least he doesn't really show it). I think for a jedi romance, this is a sort of novelty, and I appreciate that they tried to do something different for a change.
And he is funny in his own way. I get it that not everyone likes his sense of humor though.
The one thing that confuses me is why jedi females don't get a force user option while males get only those. While I personally would dislike anything with Scourge (I don't want a sith romance on my jedi, it doesn't make sense for me), it could have been a bit more balanced. Having a romance option which is tied in more into the story than just another guy helping you out without a very good reason besides being a companion is.. well, I would like some more diverse options.
/And yeah, don't get me started on Cedrax. Thankfully, female consulars have another option (one I personally do like).