PVP feels like a separate game to me. I don't go to other planets anymore. All the awesome storytelling, voice-acting, and companion involvement is absent. We need to make use of this game's storytelling chops in PVP.
How about intersecting flashpoints that include a WZ type battle that affects the course of the mission?
How about class specific PVP dailies/weeklies that take us to open world PVP areas on planets other than Ilum?
example:
Smuggler picks up a daily on Tatooine that requires him to transport some cargo to Hutta... Meanwhile, a Bounty Hunter on Nar Shadda picks up a daily which requires him to intercept a smuggler who is attempting to transport cargo to Hutta... They could each be sent to the same gangster's hideout (story area?) located in a open PVP area on Hutta where they battle it out.
I'd like to be able to grab a few PVP quests, form a group, and head out. Planet hopping and completing each other's quests (and earning social points) while fighting in spontaneous PVP skirmishes that break out between Imps and Pubs trying to complete their dailies/weeklies.
40 V 40 on Ilum is alright, but we need more options. Smaller scale battles in various other locations would add some much needed variety.
Anyways, these are just a few thoughts. I'm sure I need to switch to a PVP server as soon as possible.
I know I'm not the only one with these kinds of ideas. So if you got em, let's hear em. Maybe the Devs will take notice.