It's quite simple really, have the guys who created Dark Age of Camelot do the pvp part, and make it more similar to how that worked instead of Warhammer.
Galaxy ranks and levels, Galaxy points for killing enemies which then eventually gains you levels and then ranks.
People would be more inclined to actually kill their opponents as you'd get a "reward" for it, would also make it a lot more competitive.
Each level would give you a point you can spend in a PvP "tree" which gives you abilities which would only affect PvP performance.. Say, lower duration of cc's etc.
In my opinion, if you're going to take ideas from games, why not take the best ideas from games, even if they weren't the most known?
I think this would improve the PvP system a lot more and open up alot more world pvp for the end game.
Now don't go around thinking I'm unsatisfied with the game, I'm loving it, but I'd like to see more incentive to do world pvp for end game.
Agree?