I'm really disappointed that Bioware/EA has chosen to go the Blizzard way and throw away all sense and just convert EU prices at a rate of 1 dollar : 1 euro. (and even worse!)
See the Authenticator prices, though postage might be a factor here:
The Physical Security Key is currently available for sale in North America for $6.50 via Origin.com, and will be available in Europe soon for £8.99/€12.99
See the Digital Upgrade Pack which is digital so no postage involved:
The Digital Upgrade Pack is available exclusively through StarWarsTheOldRepublic.com for $19.99/£14.99/€19.99
Anyone else feel completely ripped off by Bioware? HUGELY DISAPPOINTING!