Because if I were BW/EA I would be upset that I just spent 6yrs $300,000,000 for a game that passes for a single player game at best.
The problem is they had plenty of mmo models out there to go by. There is no reason in the world that they should have launched the game the way it is now.
Not even going into all the bugs/glitches, but atleast they should have launched with a good UI system.