In response to the suggestions that people start third-party server forums - that is not a solution.
On Jung Ma alone, we have at least four attempts at an independent server forum that I'm aware of. None of them have any activity. We can't even publicize them with no global chat. And I'm sure I'm no exception in not wanting to put too much effort into posting on one if it dies out.
Server forums are critical to the development of a healthy server community. Without a healthy server community, where you get to know each other - including rivals and adversaries - people quit as soon as there's nothing to do in game.
The forum community is the nucleus of the community. It's true that not everyone reads the forum, but everyone does benefit from a healthy nucleus. With a healthy community there's always something to do - even when there's nothing to do. People stick around - even if they stop playing the game for a few weeks - and they haunt the forum, staying in touch, getting motivated to get back in game. Without it - there's nothing.
Without a server forum you can't get to know the different guilds - from their own posts, their events, even calling out and being called by rivals and adversaries. There's no place to discuss server events, or even for guilds to recruit.
If guilds can't recruit and grow - or find compatible guilds to merge with - the server and the game will die. If people don't have guilds, global chat, and forum personalities and issues and memes to motivate them, they'll change servers or quit the game when they get bored. And boredom WILL happen at some point. It's inevitable. That's where the community comes in. It's why people keep playing MMOs much longer than they play single-player games. People keep playing the same damn game for years if there's a healthy community to keep them coming back.
We need Server forums!