Cause they like it and want it! This is life on server. Not doing standard boring stuff which you want to do.
Yesterday after 5pm i do not play any warzone, do not spend my time on GTN, do not pve'ing, and many others things. I had a great time on Tatooine, 6,5 hours of fun doing event dailies & open pvping with my guildies. And blowing myself away in imps outpost too