Bioware,
Please seriously consider this. Last night, my guildies and I won 8 in a row; then we got bored. One went off to do missions others went off to do their thing and i went down the pub.
I shouldn't be leaving a game because i am bored. Now i am thinking whether or not i want to play next time because the last time i played i got bored. There should ALWAYS be something to aim for, but at the moment the game is lacking this in some areas. If there was a reward for winning 10 in a row then i think we would have kept playing to win this and then ended it. At least we would have ended with some satisfaction after having achieved something; that's a reason to come back to a game, especially if winning 10 in a row gives me something worthwhile and rare.