Easy, here's the pitch:
"Okay, so we're going to throw out GSF as it is. Totally. We're just gonna chuck everything but the art assets in the can. Next, we're going to go buy a now-abandoned piece of software called Moonbreakers. We're going to reskin that with the art assets and use Moonbreakers as the new GSF. Considering that's the game we tried to copy in the first place, I think this will bring everything full-circle and return SWTOR to top-tier MMO status. Then we're going to be adding server hosting so people can play GSF OUTSIDE SWTOR. That's right, if people only like the new GSF, fine, $10 to access all the GSF only you want. It keeps the games full for SWTOR players, it gives us another revenue stream, and then we can sell server hosting to guilds and let people have their own GSF pvp matches.
So. That's it in a nutshell. This update is about getting the players ENGAGED in the game. Giving them something they can play with their friends even if their friends hate MMOs. Giving them Starfighter combat worth a damn, and not this shoddy bungle that's live."
I think that's how I'd do it.