Because they have no idea what a server is or how it works.
They are preparing these machines for the obscene amounts of bandwidth that will be traveling across the tubes tonight and they want to make sure that the game launch is as much of a success as they boast it will be.
Just relax, breath, have a drink, do some exercises... whatever you can to occupy your time for 45 more minutes.
Me? Well... lets just say I'm glad I have 2nd shift at work tomorrow