Hi!
I don't know if anyone has written about it before, in which case: I'm still not sorry, some things are worth mentioning at least twice.
I do think SWTOR is a great game, despite flaws and bugs which appears from time to time. I am sure you are working hard to deal with this, but let me give you a few hints of what would make this game even slightly better, from my point of view.
Reasons play mmorpg: To play with friends, random players, team up against said enemy etcetera. An mmorpg is not just a character or two running around, killing things, but a graphical community with slightly more action. You have put together a really sweet roleplaying-element with the cut-scenes and all, and your chat works quite fine. But what this game is lacking is more community-features. More for the guilds to manage, easier access to conversations etc. I am no expert in graphical design, so I will not be able to give you an image of "this would be great, do this", but I can give you an suggestion to what look into, and perhaps your awesome graphics-people can ponder a bit.
Guilds need more options for what to be able to do together. Otherwise it's just a bunch of friends in a secluded list on different places in the universe, sharing a chat-channel. Something few guilds have is some kind of HQ. There could be unique flashpoints, or space-missions. Perhaps even a few lines of code that enable us to put our roster on a website? Something that makes the guilds more attractive. I have recently tried joining guilds, and I have to say that the only thing that gives me is three more people to talk to when my IRL-friends aren't online. Features, community-features: Something to look into.
I don't know if I've made much sense here. I just feel that there are things missing in the community-part, in the game.
For others that read this: Write down what you feel would be great to add! All from guild-features to just socializing with your friends. Suggestions of all community-wise features would be great.