I play this game because I really liek it. PvP is okay and I don't have to do it non-stop. When I'm not PvPing im either working on my companions, collecting Datacrons/updating my codex, helping guildies, doing group stuff or just hang around and have a little chat with other star wars freaks .
Seriously, I can't hold people back from quiting but it is sad when you only see the PvP aspect in an MMO. Of course, PvP is a huge factor for some players (including me) but there is alot more you can do beside PvP.