In my experience, I've always been willing to help others in a "scratch my back, and I'll scratch yours" sort of way. But when it comes down to choices, I usually pick the one I think is the most sarcastic remark, which has net me mostly LS choices so far. There are obviously some examples where choosing dark-sided answers are actually better than light-sided because the potential cost is too great to ignore over a lesser benefit, but I'll let you discover them on your own.