I expected a Star Wars flavoured game that would keep me busy until at least Mass Effect 3, at which time I'd decide if I want to keep paying to play or not. I'm not a MMOer... So for me it really comes down to exploring the world, playing the story and the solo game, while occasionally dipping my toe into the MMO/PVP stuff, so I'm really not in the target group of end-game content. I'm very happy with the game as it is, and whether I keep my subscription up long term really comes down to how frequently they add new storylines, either by creating new classes or extending the existing ones.