Idk maybe because I'm already subscribed and then paid further real money to them for eyes that were deceptively marketed to me at 100 cc but really are 120. I think they lose a huge portion of playerbase with their overzealous cash shop. This angers me further when I only need 20 cc to change it but I currently only have 15 meaning I'll have to buy another $5 for the 5 cc I need to change. They have potential to pick up a lot of new players with the new movie coming out, but if they don't improve on their f2p model they can hang it up.