Took about 2 hours for me. My friend had to try 3 different payment options to get it to work in a timely manner. (A day waiting then went up to 3 days waiting).

Most other MMOs have an app for their game that let's you do the bare bones, manage your auction house, read your mail, build your stuff, tweak your guild, etc. There is a new expansion coming out shortly, and I find it really behind the times that I can't monitor my gtn stuff remotely, and that I have to log into each of my characters individually to manage my sales. This is an old game, that needs some new things to help the newer players do stuff. As a side note, you should give Subscriber the moment you buy it, not 2 hours later.