Returning players, lured by promotional material for the new content, are finding themselves trapped in dead servers; servers in which the entire active population could well be counted on fingers and toes. This totally nullifies the MMO experience, making pvp, group pve, and player interaction nearly impossible, and forces these returning players to either start from scratch on a new server, buy a maxed out character, or pay out the nose to transfer their characters to a server where multiplayer in any form is actually possible. This is an extremely lame tactic for extorting additional money from returning players, and that's precisely what it is, as there's no other reason to keep dead servers open.