I couldn't agree more on this post. I have been playing this game since launch and just like KBN said was lured in the first time by the story. Operations and PvP were the content that has kept me and my guildmates playing the game all these years.
I really don't mind new story content. I absolutely enjoyed the nine first chapters of KoFTE, but I doubt I'll play through it again more than twice (as light and dark side female and male pub and imp characters). I truly wish devs would listen to us and focus on keeping long time subscribers playing with new OPS, FP's and PvP maps rather than gaining short time new subscribers with new story content. This is a MMO afterall. If the game would have been single player offline game from the start, well that would be different story.