A lot of the people asking for story updates I don't think will see them until an expansion. Out of curiousity- the people asking for story updates- should have at least 3 level 50 characters. Why? Each story is different.
Am I into the story? No. How many Level 50s do I have? 2. 1 for PvE and 1 for PvP. I'm thinking about making a third because it is so easy to hit 50 in this game- and I usually am a tank(this time went the DPS route).
If you are asking for MORE story but have not maxed out all the classes and experienced each story- then what are you really complaining about? Each story is unique. Sage and Sentinel(the 2 50s) I had maxed were nothing alike. So unless you completed every single story- you can't complain for lack of story missions because 1 or 2 level 50s means you've only experienced less than 20% of the story content in the game(light side, dark side, classes, companions, also 100% completion on all characters). Also by the sounds of it most of the people asking for more story barely have 1 or 2 lvl 50 chars. Problem with adding story content is it's not easy. You have to write it, then get the voice overs, not to mention all the coding and other technical work that goes into it.
The people who want more PvE and PvP content have had nothing to different to do for months! If there wasn't a new operation in September I would 100% not be an active subscriber going into the month of September.
If I was heavily into pvp, open world pvp, enjoyed sieging forts, or playing anything like battlegrounds I would have quit this game in 1-2 months guaranteed. Just not enough of any of that for fans of PvP in mmorpgs. And this last statement I'm making- is just so glaring, and obvious. Didn't someone in the company realize you would save millions of dollars in subscriptions if you had kept this part of the game more up to date?