Some information about new content in the FAQ:
"If the Free-to-Play option is not available until the fall, what are the benefits to buying the game now?
If you join The Old Republic now, you will start earning Cartel Coins for every month you are subscriber. In addition, in August we will be launching new content and plan to provide more frequent Game Updates going forward.
For more information on Cartel Coins and the rewards program visit: "