"Level up quickly using PvP..." Therein lies the problem with this game. You can quickly level in PvP, and get gear that is near-Rakata, all the while skipping the 4-man flashpoint content. The result, players who try to run the flashpoints cannot find a team to run with.
Oh, I forgot, tanks can't get PvP gear to run Ops in--while everyone else can get healing or dps gear which will suffice and even exceed that which they get in 4-man FPs!
Also 1.2 crafting was supposed to be all the rage? Crafted items, for the most part, sit and rot on the GTN.
There are imbalances between overly-rewarding PvP, 4-man Flashpoints, and the utility/value of crafted items.
My suggestion to revitalize this game is:
1) Create a real LFG FP tool AND
2) Creative incentive to use the LFG tool, by awarding 1 Black Hole token per daily HM AND
3) Tone down the overly-rich rewarding of PvP AND
4) Re-balance crafting carefully by adding higher-level items that compete with PvP rewards and PvE drops.
These kind of balance problems, for the most part, did not exist in the other big MMO, which I played for years. I never had one complaint.
If SWTOR is not fixed soon, I will quit.