Bioware's main marketing strategy for promoting this game is based around the concept of leveling multiple alts in an attempt to "buy time" as you will. With that said, I have yet to meet a majority of persons more interested in leveling an alt than that of the populace that's more interested in achieving max level (quickly) and playing end game. I have heard time and time, again and again by unbiased players, that they're not concered with a story line, it's the end game that's the beginning of the game. However, with Bioware's main focus as I stated before which is clearly centered around leveling and this story of theirs isn't going to last long at all. The only way this game will make it 5 years from now, is with a vast amount of end game content, less grinding of quests and a more PvP/PvE content. I've broken it down into a more "explanatory" context for the players that are surely going to disagree with my statements, regardless of how true they may or may not be in your own opinions. With a casual player, we'll say they have roughly 3 hours of play time per day, averaging roughly 15-20 hours per week, at an average of 3-4 levels per week. And this is only if you wish to level every single class from 1-50 for both factions, meaning you're that diehard for a storyline. (Based on casual players, that aren't glued to their computers 24/7 and actually listening to the story/side quests) 3-4 levels per week, with 15-20 hours playing time 3+ months per character 8 different story lines = 24 months of non-stop leveling alts (optional leveling both sub-classes) 16 different sub-classes = 48 months And that's to build a character only to stop at 50, rinse and repeat. Why on earth would anyone in their right mind look forward to leveling something to max (Which is the main goal in the first place). Only to stop and do the same thing all over again ? I enjoy TOR, I think it's a great idea creating an mmo that's based around the idea of the star wars saga. However, no one regardless of how much you want to defend it, is going to level all these characters and enjoy this Bioware story for years. They'll play for few months, level 1-2 characters and quit. The only way this game will last in the long run, would be to cut leveling times, increase end game content and promote end game involvement. Bioware's strategy simply put, is shooting yourself in the foot.