If Mythic/EA/Bioware listened to the people, we'd be playing Dark Age of Camelot right now.
Stop listening to all of the hipsterish backpacking gamers (and fire the ones you employ) and realize that World of Warcraft is/has/will be the #1 mmorpg for a reason. That reason being your failure to realize that WoW is the most user friendly/customizable mmo to ever exist and do everything in your power (3 million dollar budget) to make sure your games are NOTHING like World of Warcraft.
World of Warcraft is just as crappy as your Warhammer in space, and when you lose all of your subscribers (again) and sit there in your ultra gray cubicle of imagination wondering why people would rather play Blizzard's piece of crap game vs YOUR piece of crap game, it's because people can customize WoW ui (user friendly) and can COMFORTABLY play their crappy mmo.
You're trying to be different in the wrong ways. Imagine SWTOR, but in WoW. Imagine DAoC, but in WoW. Imagine Warhammer, but in WoW. Flame me and tell me to go play WoW with the rest of the 16 million people going back, or agree with me and fix your game because I really really really don't want to go back to WoW.
Just look at WoW as a basic engine to make something MTHRFKN AMAZING and you will win the masses and keep the masses.
Hugs and kisses.