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Not new by any means, Starcraft 2 fried quite a few video cards due to the menu screens not having a capped FPS rate.
Crappy coding can eaisly melt your components, throttling them when they were supposed to be idle etc. just because it hasnt happened to YOU, does not mean its bogus, I have a gtx 580 and the fan runs awfully hard on this game, harder than running Crysis on max settings, optimization could not hurt ><.
I have experianced some random freezes and lockups while playing this game, and this game alone, Bioware should look into the stability of thier game perhaps.