I have an Idea to help improve guilds. I have been in a raiding guild for over a year now and the only thing our guild has is a guild bank as this is handy I think it could be alot better for those guilds that do SM\HM ops or HM flashpoints.
This would give guilds more of reason to keep going and show off what they have accomplished.
Put guild faction and guild tokens in the game.
Guilds can get guild faction and tokens buy killing SM\HM OP bosses and finishing SM\HM ops zone or killing lvl 50 world bosses. This could be awarded to each players guild automatically (the more guildies you have in the op the more points and tokens that your guild would earn as each player in the op would be awared points and tokens) when HM Op boss was killed or HM OP zone cleared. Guild leaders could then spend these tokens as needed.
You could put limits on the amount of faction\tokens a guild could earn each week this would stop large guilds from farming faction\tokens over and over again.
Once guilds earned enough guild faction they are then able to spend these guild tokens on guild improvements like extra guild bank slots, or earn a Guild Space station, or Guild Items for the Guild Space station like Guild GTN or Repair bot, or Guild ships or earn guild titles like Slayer's Of TFB Nightmare. (Just throwing ideas out there)
Once your guild gets hi enough ranking it could then open up a Guild merchant item vendor, guild members could purchases with normal credits guild armor shells, trophies like the Sword of Kephess that can be placed in your ship's bulk head or guild weapons, all items would bind on pickup or bind to legacy these items would be unique to Op raiding guilds as in types, colour,syle, and type of effect. These items could have your guild name in the discription just like when a player crafts an item it has that players name on it Crafted by Players Name, such as Looted from Guild Name. This way if a guild member decides to leave the guild the armor and weapons they have would still state what guild they came from.
This would give more guilds more incentive to raid, not just to gear up as once you gear up there not much else to work on.
You could also modify this for HM Flashpoints for those guilds that don’t do ops, but have the awards be smaller like a smaller guild space station, or cost more tokens\faction and different types of armor\weapon shells, and guild titles Masters Of Black Talon.
Most of the mechanics are already in the game.
Well this is just some ideas.