Pre-5.8, I would get somewhere between 2 and 12 characters capped, with a mix of fp, crafting, daily heroics, and maybe an op or two, depending on the week. The last two weeks, I got 2 characters capped. This week, 0. In the foreseeable future, 0. It is a grind. It is work. It is not fun. I will not "play" if it is work.
I am logging into the game much less now--I am no longer logging in to run a fp at random times while taking a break from working. I loved the server merge because I would get instant pops on veteran fp in the middle of the day. Now, well, not so much. I can't afford the time waiting for a queue AND the time to run the fp.
I love running fp in pugs--every one is different, even with the same content because the team is different. From the run-to-catch-up steamroller teams to the three-teammates-under-level-30-this-is-what-LOS-means teams. Why are you making it harder to run the content that I love?
If you think that I should be PvPing, either make PvP matter in game--a small bonus to XP or CXP for the faction that wins a world PvP event, or quests or content that is only available to the winning faction (an entire planet that you can only get to if your faction wins in GSF?)--or make the bar to PvP competency lower. (I have gone looking for guides to PvP: guides, maps, objectives, etc. and found squat. Maybe make a non-PvP path to PvP armor?) And discourage the people who hang out on fleet and insult the players who don't PvP to their l33t standards? Expand what I love, don't make it hard for me to do what I currently love.
Others have told you what needs to change to make the new conquest what it should have been. Remove the once/legacy lock and make the point values commensurate with the effort required to complete the objective, with a few things per week being worth far more to encourage that aspect of the game that week. Make it possible to cap a character if you can only play once or twice a week--because some of your players have other responsibilities that have to come before play-time. Locking them out of further content makes no sense.
And the answer to another thread--what have I bought on the cartel market sale? NOTHING. I have a few alts that really, really need better looking armor, but I have no idea when I will be running them again. If ever. So, uh, thanks for saving me the money?