Your right, I was duped into thinking this was a MMO.
Greed in trying to accomodate both the casual gamer(who prefers RPGs) and the MMO crowd which desires great multiplayer. This could have easily been boxed up as a standalone game; easily. The pve element always will destroy online gaming bc constant new content needs to be dished out to keep up with lvling. PvP, grouping actually builds a community and a solid following.
Whoever said subs are not decreasing needs to look at the server pops more closely.