That is your whole problem. Before the addition of F2P and the Cartel Market this game was failing financially. The subscription-only business model is no longer a viable option in today's MMO market. There is absolutely no way this game could have survived as long as it has without the new model. It amazes me that so many subscribers whine and complain about what essentially amounts to an alternate payment method. Everyone who plays this game for any significant amount of time pays for it. Some with a subscription, and some with micro transactions for Cartel Coins. It's not that big a deal.
edit: Fixed for clarity.