1. FIRST AND FOREMOST -- ELARA DORNE'S VOICE. Wouldn't ya want to hear that British-- I mean Dromund Kaas accent saying "I love you"? *that's just me being a total nerd* and unlike the others who likes the story, I liked... the STORY. lols
2. What makes this different from other games is that it made me more than a casual gamer (though I can't say I'm hardcore). I am an MMORPG n00b to be honest (seriously I don't know what tank is before, I just play). This is the first MMOPRG that made me good with PVP and PVE and where I was being praised for being a good PVP player and tanker.
3. SPACE WARZONES USING YOUR STARSHIP. AND PODRACING. Who doesn't want that?