They failed at the most basic things that make an MMO. The community. It is very clear they would rather have this a single player game with a chat room.
No server forums for starters. This hurts the community big time as people enter a server world with no direction no guild to join up with and no way to create a community with the rest of the players on the server because chat is limited to shards and well theres not many people on shards.
Second the sharding and low server populations. Yes my server says full and gives me a 15 min que daily. But why is it when I log in theres no one around to group with or run stuff with? Why when I leave the major city at level 17 to the other planets to look around do I only see 30 or so players on each planet according to /who. That right there tells me that the server populations are set very very low. The main city corasont has about 150 per channel theres 2 channels... thats fine and dandy however thats probably 50% of the server pop.
At level 15 after looking for a good hour I could not get a group for enemies of the republic. at 20 I could not get a group for hammer station either. Each time I need to put a group together I need to go back to the main city because theres just no players on the other planets to do a LFG. Theres very very few. Cross server LFD could solve this btw..... now before all you wow haters scream about that just think about how much this game already forces you into solo areas..... LFD would be no different, only thing different is no frustration from not being able to find a group due to people being spread thinly accross shards.
This is supposed to be a MMO in a living world. This feels like a giant starwars theme park with a chat room where you do everything solo.
Bioware does not seem to want to help create a living world but would rather just focus on this being a niche single player game with "some" mmo aspects in it. Which is fine, but they are going to suffer a huge loss of subs at the end of the free month. A flop if you will.
I know many that love the game for what it is but they wont be staying for the same reason I wont be staying. Lack of community and lack of "life" in game. Cant find groups and not even level 20 is a bad sign. Feeling like your solo in a mmo is a bad thing.
Good luck all, fun game, but not a true mmo feeling here.