You're mistaken; I have no intention to jump on the WoW-wagon again. My point about talent trees was that I - and I, though that might be a fault, have difficulties imagine many people disagreeing - think talent trees incorporating stuff like Master Shapeshifter/Heart of the Wild rather than sw:tor's talents often incorporating said "Increase X ability by Y% * Z". The whole idea about less mandatory talents but more talents catering to playstyles and potentially adding diversity is laudable. MoP might not execute it perfectly - I won't know in practice as I have no interest in playing it - but as I said, it's laudable to try. I trust any person with more than double-digit IQ won't be blinded by loathing for WoW in this assessment.
Regarding whether or not "people expect WoW 2.0" - How utterly dimwitted can you possibly be? Really, I am all for a cordial discussion, but saying that considering the context of some of the complaints about this game is ludicrous. The most avid fans of this game refers to WoW because whether you like it or not, WoW did some things indisputably right. For instance ability/animation delay. I guess it's easier to take them one by one....
Animation/Ability delay: Currently there's a 100+ pages thread running with over 100.000 unique views. It's been documented and it is indisputably an issue. Does it break the game right now? No, not on a massive scale. It will, however, indisputably make truly competitive PvP impossible and will pose a serious hindrance to truly high-end PvE the way WoW has. Are such things truly needed? No, they aren't. In fact, not at all! ... If not for the fact that Bioware models their Operations after WoW's own raiding model. If not for the fact Bioware has stated they'll pursue arena-style PvP resembling WoW's.
All the comparisons with WoW are just as much Bioware's fault as the playerbase's. They made that inexplicably clear when they modelled character progressions exactly like WoW's, and promised raids and arena-style PvP.
counter-intuitive auction house: Again, WoW's is simply just superior. Again, I reiterate, I am not a fan of WoW, nor do I ever intend to return. However, it simply functions a whole lot better. More flexible search system, better overview, more accessible.
(Currently) no mods: If there is one thing that WoW institutionalized amongst the MMO crowd, it is modding and the ability to customize the entire gaming experience down to every last detail. No, we don't need damage meters per se. No, we don't need threatmeters. No, we don't necessarily need anything. However, a vast number of players, increasing exponentionally with skill-level, enjoyed the flexibility mods gave. It is enriching the experience if done right, both functionally and aesthetically. Most importantly, it allows the game to cater to a wider audience. If you do not like mods, do not use them. Nobody forces you.
Me, I just miss making a minimalistic yet fully functional UI that serves my needs. I can get by easily with the default UI, but given a day or two, I could make a better UI. And, dare I say, universally better UI than what we currently have.
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People complain for various reasons. Some legitimate, some not. The three points I've noted above is the complaints I most frequently see, and those that resonate best with my own sentiments about the game. This does not mean that I don't love the game. However, it does mean that people will inevitably compare it to WoW and find it lacking in those respects. And especially the 1st and arguably 3rd point are not just "minor issues". The first has the potential to actually break the game on any competitive level. While that might be a majority, you'd have to be utterly dimwitted not to realize that competitive PvE/PvP is a major part - if not the major part - of what keeps MMO's going. As WoW's a primary example of.
Is it wrong to compare SW:TOR with WoW? No. The games share alot of similarities and SW:TOR has incorporated many aspects that has been institutionalized in the MMO-genre with WoW. Drawing comparisons is only natural and not negative per se. If Bioware wanted people to stop comparing they could, just a thought, differentiated their game further.