Would like an answer to this too!

To please the mass market for MMOs youat least need: 1. Something completely original 2. Ranked PvP 3. Strong high end gameplay (PvE) 4. A good sense of accomplishment from what you are doing 5. Fluid combat 6. Leveling that is interesting 7. The option to level solo/group with neither option feeling like a negative choice. 8. Variation 9. Balance 10. Customer support (this includes information regarding updates to issues) 11. Minimal grinding 12. Interesting Classes What wow provides: 2 (although massively abused for seasons without fixes) 1/2 of 3 1/2 of 4 5 8 1/2 of 12 What SWTOR Provides: 1 3 4 6 (and does this extremely well) 7 (ditto) 8 9 (ditto) 10 11 12 I've played wow since not long after release, it's a game that has turned over billions and has made several billions in profits yet has re-invested what seems the bare minimum to keep players somewhat happy. Blizzard refuse to ever admit they may have been wrong on something, refuse to ever provide information, refuse to do anything to proffessions and the grindfest involved there but are totally open to making irrational changes if they think it may boost their profit margins. A company whose profit margins are in the billion marker could at least re invest 3-4% of those profits back into the current state of the game (I'm not talking about expansions here, I'm more than aware a chunk of those profits go into those) which would provide a considerable difference to the players of the game. I still wait over 30 minutes on the phone to speak to customer services, it can still takes several days to get a response from a GM regarding an issue despite the game game being out for what? 7 years now? Although this is solely customer service and I'm a lot more concerned with having a good game but WoW isn't, there are also a lot of fundamental in game issues that are huge problems. Why do you think people continually try new MMOs? If WoW was so amazing these games wouldn't even be able to launch, people are bored of WoW and the way they are treated and is the reason there is such a huge spike in subs and activity every time a new MMO is released, if WoW was such a great game why has it lost ~2 million subs in a year? Why do you think WoW is redirecting its game towards the Asian market? Blizzard are more than aware that it can no longer compete in the EU and US markets come 2012. I really love WoW and have some amazing memories and would love to be proved wrong on this point but I know I'm not. So, what does Bioware do right? They at least try to show they care about the customers that are playing their game, sure, I agree, the EGA could have gone smoother but I believe Bioware will learn from this, a darn sight more I can say for the several expansions wow has released. I stopped taking time of work after BC for their expansions simply because it didn't seem worthwhile, I didn't want to spend my day off corpse camping mob spawns for quest kills, something I've not have to deal with in the largest released mmo to date. If a huge portion of the community/players playing the game have an issue with somethin I'm very sure Bioware will fix/improve/remove the feature. A quick example where, again, Blizzard do not listen is simply SOTA. I saw a poll quite recently with a 17:3 ratio of liking to disliking that BG, despite thousands of complaints it still remains and people still have their hands ready to type /afk the second the loading screen is done. For a game that is 5 hours and 42 minutes hold, I must say, Bioware is doing a darn sight better than Blizzard have done in 6/7 years.