First, my accolades to the devs of SWTOR: Love it! However, i'm bored and I agree with this thread in regards to server population.
My server, Port Nowhere, is absolutely dead. On a busy night we're still "Light". As it stands there is no incentive for me to log on, alluding to there being no incentive for me to continue spending my dollars on the SWTOR product. As a fan I dont want to do this, but as a consumer I'm rather forced to. I'm not enjoying myself like I did when SWTOR first came out. There was actually a queue on Port Nowhere and I had to wait a few minutes to get logged in. I was fine with that because once I got in, there were lots of people to play with and I thoroughly enjoyed playing! But now that my server is literally a ghost town (minus the tumbleweeds) I'm not incented to continue spending dollars to resubscribe.
It doesnt make a difference how good the content is, or will be, without people to play with the game is dead.
To echo what I'm hearing from the community, server population is a heated issue that requires immediate attention. I have to agree with earlier posts that server MERGERs should be the first course of action followed by the ability to transfer characters. At this stage I dont think there would be any heat from the community because in essence its just the server name that would change (from my perspective) and we would be playing in an environment with a higher population, thus we would be able to form pick-up groups, swell the guild ranks, and find players to run end-game content (just to name a few), and get back to talking smack on the forums.
I think the high level strategy to merge servers is very simple and from the community's point of view, would do a lot of good to retain subscribers by increasing the value that we should have as subscribers to SWTOR. Obviously, Bioware/Electronic Arts is more than competent/capable to plan and execute this strat. I dont have all the data that they have access to, but from my perspective the lack of population is my #1 concern that is making me rethink the decision to renew my subscription. If i'm not getting what I'm paying for, why spend the money?