What the heck is a BBY?

At this point you will probably not get ot play much. Me either. So, don't feel alone.

Optimism!!!

It isn't false advertising, but it is shady advertising. BW actions are demonstrative of a company that is so wrapped up in the bottom line and these benchmarks they have set for themselves that they seem to have forgotten the greater picture of the customers. If you read back through their posts on the matter (as infrequent as they may be), you can see that their focus is on, in no particular order, the servers. That's it. To me it's too much of an obsession about whether there will be too many servers, and whether or not server stability will be 100% A++ all through full release that it's affecting their capacity to provide a service so many people have paid in advance to use. I will guarantee you that the servers will suffer issues over release. I will guarantee you that at some point there will be "under" populated servers and BW will feel that they have to merge (they shouldn't) and I guarantee there will be servers that are literally busting at the seams and because of that there will be wait times with queues. If you can come up with an algorithm that without fail will predict human selection regarding video games, please call me and let me get in on that lottery ticket because we will never have to work for 5 lifetimes. What I think BW needs to do is to show less trepidation and more motivation; be more decisive and put your front men (or women) out there to do their job and handle the public as it is. This walling up, trickling out information and showing fear of pushing the big red button to start the game is really silly and it's a corporate policy that will restrict this game's potential.

I totally understand why people are upset. Bioware, so far, cut the invites at point that is difficult for many people to understand. I mean, why not make one last push? No matter what anyone says to the contrary this has been a poorly thoughtout enterprise from a public relations point of view. While it may have made some technical sense, or even financial sense in the offing, the actual rollout and delivery was poorly executed. The result: you're gonna see a lot of people venting a lot of frustration the next few days over the execution of this game's launch. Get used to it.

Where do some of you guys get the following ideas: 1.)More players will somehow be hurting the situation? What do you think is going to happen at launch? Either the servers are ready or they aren't. 2.)Rewarding someone simply based on the timing of their FIRST payment into a business system that, by it's nature, requires continuous customer payment to be profitable somehow creates a level of entitlement. If somebody preorders within the time frame given by the company they are just as entitled to early access as the person that ordered five seconds before them. This whole rollout has left me baffled from a business point of view. The acromony that has been generated is unnecessary and was totally avoidable if a little research and forethought had been employed.

Think about it this way: For the last group there is also a maintenance overnight followed by invites and another one Monday afternoon until the midnight launch. So if we are lucky we might get to play Saturday and Sunday. Maybe. I guess 5 dollars spent in July is more important than 5 dollars spent in December.

I would just wait for the launch maintanence and then enter your retail code after the main launch.