This isn't WoW...Thank you! This isn't Blizzard...Praise (insert name here) And this isn't SWG...Good job on not repeating that misstake. I personally enjoy the story. And I like many don't have the time to play 20+ hours a day. Nor would I want to. Every choice or move I make makes a difference, that is huge for me. Choice in an MMO is new. I'm not just clicking on a quest test, accepting and running off to kill something. I actually know WHY I'm doing it. Why rush? There's too much to enjoy here. I have never been big on end game events. If you're rushing through this game I feel sorry for you, you are missing A LOT of great stuff. It just doesn't seem smart to skip all this. So far I think BW has done a great job. If you want more end game go back to WoW. The game hasn't even officially released yet. Be patient. More end game will come when it should. And as long as this game doesn't decline into contant raid raid raid, 'I need my Epic gearz!' it will do just fine by me. *Slightly off topic* I see this game doing me even better with breaking up with GF's and killing marriges...I mean if I get hooked again that's what'll happen. All this content...heck I might not care if my GF does a table dance for me...might. Content!