If a person bought a losing ticket, than they don't receive a prize. If a person bought a wining ticket, than they receive a prize. If said person who bought the winning ticket was denied a prize because they are ____ (White, Black, Hispanic, Asian, Straight or Gay) than that would be considered discrimination. Nope, I fail to realize what you wrote had to do with this situation.
I guess I can try something.
Hammerpoint Interactive promised X amount of content in The War Z. On release players received Y amount of content in game. There was a big difference between what was promised and what was given. Individuals who bought the game were unhappy and began writing and making phone calls. The individuals sought to hold Hammerpoint accountable for what they promised.
Bioware Austin promised X content, they even provided a time frame when the content would be released. Time is about up, if it hasn't already expired; and Bioware Austin has not said a word. Those interested in X content are now worried/upset, more so because Bioware Austin has not said a word. So naturally those individuals are now looking to hold Bioware Austin accountable for what they had promised.
People have contacted GLAAD and other similar groups, but people have also contacted MMORPG.com and other similar sites in regards to this issue.
From this particular perspective, its just a bunch of gamers seeking to hold a company responsible for what they have said/promised.