Dear SWTOR Fiscally Responsible Parties,
Even without freebie name changes I am a happy subscriber and consumer of Cartel Market paraphernalia. The perceived false-promises of subscriber entitlement is of no concern to me. However, the business-minded pragmatician within me is compelled to point out the logic that is being overlooked when the decision is repetitively made to dismiss the option of adding a consumable name change service to this game.
We, the patient customers since game-launch, know through server mergers that the code has already been written that permits a user to rename their character without customer service supervision. Judging by the number of threads on this topic and pre-existing implementation in all competitive MMOs, your customers will eagerly buy this service through micro-transactions. It will obviously be a long term seller with replenishing demand.
Very few products sold with micro-transactions can boast the player retention numbers of this necessary service. There are numerous reasons that a player may want to change their character's name and, almost all of them can be game-breaking for these individuals.
After the exhilarating server mergers in which many players hastily moved to their new server to re-establish their communities and organizations, let's face it, we found ourselves with a large number of obsessive players disenchanted with something as simple as new character names. These lost souls have no other options but to: submit tickets, complain on forums, begrudgingly start over while abandoning their investments, or in the worst cases (when immersion is crippled through frustration), strangle the product of recurring cash entirely when a paying customer simply leaves the game.
I struggle to understand the logic in stalling this objective for any other micro-transactional service. A negative path of questioning is haunting each of us with each passing week.
Is prioritizing new fluff-driven cartel pack deployment going to save this game with quick income or ruin it with neglected objectives? Is the blatant abandonment of initiatives like player-driven name changes the answer to the previous question? Am I the only customer asking these questions?
I trust we are in agreement that maintaining Character Names and/or providing a player-driven path to change Character Names is a forefront concern when considering player(customer) retention in an online community based game and, I look forward to the increased prioritization and swift implementation of this much needed service.
Thank you for your attention to this matter,