I thought they said they were going to send all retail codes @8AM CST morning. No code for me yet, and apparently I'm not alone.
Ah, well. I suppose they'll get to it.
Read http://www.swtor.com/community/devtracker.php
He doesn't come right out and say so, but "we couldn't quite get everyone in today" means to me that they'll get everyone else in tomorrow.
I'm guessing pre-orders were pretty flat until the flood of beta invites in mid-late November. After that, another big spike. Being a sad and lonely Nov. 28, I'm hoping for Friday but probably won't get in until the weekend.