In the end, it's all about the $$$! They don't have time to be original. You think when the Iphone was first introduced, that the Iphone 2, 3, and maybe 4 wasn't "available". They take a product, chop it up in pieces and sell it to you 3 or 4 times...cha ching!
The investors get to see the entire pizza. We, as consumers, only get to see the slices!
It's how the rich, stay rich! Same goes for software gaming, 1.2 is the slice we see.