I was told to suggest here, so here goes.
Where's the mini-games? You guys haven't tapped into it yet and as far as I know most other MMORPG's barely scratch the surface.
Millions of people play simple games on Pogo.com and similar sites. Why aren't you guys tapping into this player-base? It's huge. And there are lots of categories to choose from that are all applicable to Star Wars.
Sebacc, other card variants, 3D monster chess, betting on races (speeder and random), participating in races, SPORTS, pets with customizable features and the ability to train them new tricks, player controlled npc's (setting up their own shops via droid / personal npc), more ship customization and freedom, etc. I'm sure you see where I'm going with this.
The Star Wars universe is huge and all of these things apply to it lore-wise. Customization / immersion features are what a LOT of gamers (especially MMORPG gamers) want from their games. ADD SOME OF THIS STUFF!
P.S
Also my GF told me to ask for tawn-tawn riding. (those furry guys from hoth that snort and get eaten by monsters that try to kill luke ... but you can't kill luke, because he's a jedi duh).